Institutional development · Recruitment, enrolment and mobility · Indonesia
BINUS marketing director tells QS Higher Ed Summit 2026 that applicants turn to students on social media
Dr Judi Arto of Bina Nusantara University (BINUS) in Indonesia shared the university's view at QS Higher Ed Summit 2026 on how prospective students now gather information about universities.
Why it matters: Recruitment and marketing staff at BINUS face prospective students who, the university says, contact current students directly on social media alongside official channels.
Dr Judi Arto, Marketing Director of Bina Nusantara University (BINUS), presented the university's perspective at QS Higher Ed Summit 2026, according to a BINUS newsroom post.
BINUS said that prospective students, besides consulting official websites and campus promotional material, also reach out directly to current students through social media.
According to BINUS, accounts of everyday student life have become an important way for applicants to judge whether a campus matches their expectations.
Editor’s view
Rachel Smith, Students and International Editor
For BINUS's recruitment and marketing teams, the account presented at the summit means that if applicants weigh current students' everyday stories alongside official websites and promotional material, those student accounts form part of how the university is assessed by prospective students.
